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	<title>Synchrotech News and Product Announcements</title>
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	<description>News, announcements, sales, and other information from Synchrotech -- a recognized leader in the ExpressCard, PC Card (PCMCIA), FireWire and Consumer Storage Media Cards industry.</description>
	<language>en-us</language>
	<copyright>Copyright 2012, Synchrotech, a Division of Synchronized Technologies, Inc.</copyright>
	<managingEditor>sales@synchrotech.com (SALES MANAGER)</managingEditor>
	<webMaster>webmaster@synchrotech.com (WEBMASTER)</webMaster>
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		<title>Synchrotech News and Product Announcements</title>
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	<pubDate>Fri, 20 Apr 2012 09:00:00 PDT</pubDate>
	<lastBuildDate>Fri, 20 Apr 2012 17:00:26 PDT</lastBuildDate>
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	<title>Sony updates SxS drivers to work with Sonnet Echo Thunderbolt to ExpressCard/34 Adapter</title>
	<description>Sonnet Technologies today announced that the Echo ExpressCard Thunderbolt Adapter, which enables the use of many Sonnet ExpressCard/34 cards with computers equipped with a Thunderbolt port--including the latest Apple iMac, Mac mini, MacBook Air, and MacBook Pro models--can now function as an SxS memory card reader. Sonnet supported Sony in its work to create a Thunderbolt technology-compatible Mac OS X driver to enable this functionality. This updated driver also enables full functionality of Sonnet's Qio E3 professional SxS media reader, when connected through the Echo adapter to a computer with a Thunderbolt port. High-performance SxS memory cards are used in Sony's popular XDCAM EX line of professional HD camcorders and the ARRI ALEXA line of digital cameras, and share the same form factor and connector as ExpressCard/34 adapter cards. These shared traits make ingesting footage from SxS media a quick, simple task in ExpressCard slot-equipped notebook computers. In any other situation, this process requires the use of a specialized media reader, such as Sonnet's Qio pro media readers with multiple SxS slots for speedy file offloads. With the added capability to read SxS, SxS Pro, and SxS-1 cards, the Echo ExpressCard Thunderbolt Adapter instantly becomes the least expensive high-speed SxS memory card reader available, enabling Thunderbolt technology-equipped Mac computers to read SxS cards at over 100 MB/s.</description>
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	<category>Thunderbolt/ExpressCard Readers</category>
	<pubDate>Fri, 20 Apr 2012 17:00:26 PDT</pubDate>
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	<title>Prices Reduced: Socket Serial I/O CompactFlash+ and PCMCIA PC Cards</title>
	<description>B&B Electronics Mfg. Co. has completed their purchase of Quatech, who had purchased and been maintaining the Socket Serial I/O PCMCIA PC Card line for several years. As part of the merger, B&B has reduced the prices on the entire Socket Serial I/O product line across the board. Synchrotech is happy to pass these savings on to our customers.</description>
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	<category>PCMCIA PC Cards/RS-232 Serial</category>
	<pubDate>Thu, 12 Apr 2012 15:52:59 PDT</pubDate>
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	<title>New Arrivals: OCZ Petrol Series SATA III 2.5" Solid State Drives</title>
	<description>Petrol Solid State Drives offer superior price per gigabyte with a SATA 6Gbps interfaces. Max Read/Write 360/180MB/s for the 128GB edition and 185/95MB/s for the 64GB model. Both feature access times as low as 0.06ms and 512MB Onboard Cache. Windows XP/Vista/7 (32/64 bit), Linux, Mac OSX compatible.</description>
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	<category>New/SATA III SSD</category>
	<pubDate>Wed, 11 Apr 2012 11:02:17 PDT</pubDate>
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<item>
	<title>About The Memory Card Explorer (MCE) Demo And MCE In General</title>
	<description>About The Memory Card Explorer (MCE) Demo And MCE In General MCE 3.21 was the final revision of the software, released in January of 2005. Elan Digital Systems Ltd. was placed into liquidation in late 2011, and is no longer manufacturing any products or updating any software. This means, to all intents and purposes, MCE is an End Of Life product (discontinued). We have some excellent alternatives, including a stand alone software package and portable PC Card readers with that software bundled. We strongly recommend all our customers consider those options since the are current and maintained products that run under modern versions of Windows, whereas MCE's compatibility ended with the 32-bit version of Windows XP. The product line we recommend is from CSM/IPI and you can view the whole range of their products, including USB 2.0 based PC Card Drive/software bundles on this page: http://www.synchrotech.com/products/software-pcmcia-pc_cards_02.html OmniDrive devices and their related software work with all modern Windows installations, including the 64-bit version of Windows 7. PC Card Manager and SoftDrive Professional offer all the same capabilities of MCE including the ability to erase, checksum, query, copy to and from, and create byte-for-byte binary images of PCMCIA PC Card memory devices. All that said, there are still installations of Windows XP and older that will run MCE. In some cases, customers have a reason for running the software and or this demo version -- frequently to identify an unknown PC Card -- so we will carry MCE until our supplies are exhausted. CAVEAT EMPTOR: MCE and MCE demo are End Of Life products with no upgrade path and no update potential. Moreover they are unsupported products. We will not provide any support on them at all and can't guarantee that the FAQs and support documents on Elan's website will be available in the long term. Install the demo or purchase MCE at your own risk. Again, we recommend all customers purchase the CSM/IPI products discussed above in lieu of MCE. Because MCE is an End Of Life Product, Synchrotech is offering a massive 50% discount discount on the retail price.</description>
	<link>http://synchrotech.blogspot.com/2012/03/about-memory-card-explorer-mce-demo-and.html</link>
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	<category>Product/Discontinue</category>
	<pubDate>Wed, 28 Mar 2012 14:55:58 PDT</pubDate>
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	<title>Synchrotech's website now features the ability to create customer accounts</title>
	<description>Synchrotech's website now features the ability to create accounts. Once registered with our store, you can enter your shipping and payment information once, and our shopping cart will remember it for future purchases. Our shopping cart can save several shipping addresses and payment methods for each registered customer, and the customers can view and edit that information as needed. Customers can view their previous orders each time they shop at Synchrotech.</description>
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	<category>Customer Services/Customer Accounts</category>
	<pubDate>Fri, 17 Feb 2012 14:42:37 PST</pubDate>
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	<title>President's Day Holiday Monday, February 20, 2012</title>
	<description>Closed Monday, February 20, 2012 in accordance the Federal President's Day Holiday.</description>
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	<category>Holiday/Schedule/Specials</category>
	<pubDate>Fri, 17 Feb 2012 14:41:00 PST</pubDate>
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	<title>Dr. King Day Holiday Monday, January 16, 2012</title>
	<description>Closed Monday, January 16, 2012 honoring the Federal holiday celebrating the life and legacy of the Rev. Dr. Martin Luther King Jr.</description>
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	<pubDate>Fri, 13 Jan 2012 17:06:32 PST</pubDate>
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	<title>New: SuperSpeed USB 3.0 to SATA 6G (Serial ATA 6Gb/s) Host Adapter</title>
	<description>This SuperSpeed USB 3.0 to SATA 6G adapter provides access to the latest generation of SATA drives including Serial ATA 6Gb/s. Utilizing SuperSpeed USB's maximum theoretical speeds of up to 5Gbps, the adapter easily accommodates the full bandwidth of SATA 3Gb/s, and roughly two thirds of the full bandwidth of SATA 6Gb/s. The SuperSpeed USB to SATA 6G adapter is backwards compatible with SATA devices previous to SATA 6Gb/s and works with SATA ATAPI optical drives as well. The SuperSpeed USB 3.0 to SATA 6G adapter comes with an external AC adapter that provides up to 1.8 amps of power for either 3.5" or 2.5" hard drives. The adapter is backward compatible with USB 2.0, but recommended for use with SuperSpeed USB 3.0 in order to achieve optimal transfer rates. The adapter provides a versatile means for accessing data on SATA storage devices without having to place those devices in an external case or install in a computer.</description>
	<link>http://www.synchrotech.com/product-usb/superspeed-usb3-sata-06g-adapter_01.html</link>
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	<category>Adapter/SuperSpeed USB 3.0/SATA 6Gb/s</category>
	<pubDate>Thu, 05 Jan 2012 15:04:45 PST</pubDate>
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<item>
	<title>New: PCI Bus to PCMCIA PC Card and CardBus Drive Read-Writer 2 Slot Internal Rear TI PCI1520</title>
	<description>A suitable replacement for Elan's discontinued P222 series card readers, the PCM-CR-PC2IC3 is a functional and economical solution for PC Card applications. Utilizing the highly compatible Texas Instruments PCI1520 chipset, this reader requires no special drivers--instead using the operating system's built in support. It also avoids the confusing and frustrating process of manually trying to force low order unshared. Simply plug into an empty PCI slot, boot, and retail versions of The Windows will automatically install the correct drivers for the device. Suitable for GSM, CDMA, wireless LAN cards including 802.11b and Bluetooth, high performance CardBus cards, the device also handles ATA Flash, CompactFlash (with PC Card adapters), and much more. In fact, the reader supports nearly any 5V/3.3V 16 or 32 bit PC Card application so long as it is supported by the host operating system.</description>
	<link>http://www.synchrotech.com/products/card-rw_15-p222-ti1520-2slot-pcmcia-pccardbus-pccard-reader.html</link>
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	<category>PCMCIA PC Card and CardBus/PCI Based Readers</category>
	<pubDate>Wed, 21 Dec 2011 15:22:58 PST</pubDate>
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<item>
	<title>Happy Holidays and a Joyous New Year from Synchrotech!</title>
	<description>As our custom, we are closed from December 24, 2011 to January 2, 2012. Orders placed during that period will ship January 3rd, as long as the items are in stock. We're offering some excellent specials starting today, including coupons for either $5 off orders $50.00 or over, or $10 off orders $100.00 or over. Be sure to check out all our money saving coupons, seasonal special offers, and sales items!</description>
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	<pubDate>Wed, 21 Dec 2011 15:16:59 PST</pubDate>
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	<title>Sonnet Echo Thunderbolt to ExpressCard/34 Adapter Shipping and Compatibility Notes</title>
	<description>This week, Sonnet Technologies will be shipping our new ECHO EXPRESSCARD/34 THUNDERBOLT ADAPTER. Initial shipments will cover our current backlog of orders. Beginning the week of December 19th, we will have stock to cover any new incoming orders. Please be aware that our last day of shipping this year is Friday, December 23rd. If you need units over the holidays, please have your orders in by not later than Thursday Dec 22nd. COMPATIBILITY NOTE: The initial compatible products listed for the ECHO EXPRESSCARD/34 TB ADAPTER included Sonnet USB3 cards and Gigabit Ethernet cards. This has been updated and the USB3 cards and GigE cards have been removed. The compatibility will be added back at a later date. Also, for the time being, Sony has not release their SxS Thunderbolt Driver, thus the ECHO-E34 is not currently compatible. Compatibility will be updated upon the release of the Sony driver.</description>
	<link>http://www.synchrotech.com/products-team/sonnet/thunderbolt/sonnet-echo-thunderbolt-to-expresscard34-adapter-echo-e34.html</link>
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	<category>Thunderbolt/ExpressCard Readers</category>
	<pubDate>Mon, 12 Dec 2011 15:11:24 PST</pubDate>
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